Adamson - Sennheiser Exclusive Distribution Deal Unveiled March 31, 2003

Adamson Systems Engineering has announced an exclusive distribution deal with Sennheiser UK. The 2003 Frankfurt Music Messe signed agreement marks a significant expansion of Sennheiser UK's distribution business.

Pictured at left: Paul Whiting, Managing Director Sennheiser UK and Guy Vignet, President of DV2 - Adamson Support Europe finalize the agreement at Musik Messe

Having completed negotiations, started at last year's PLASA 2002 with Guy Vignet, President of DV2 (Adamson Europe), Sennheiser UK's Director of Sales, Alan Johnson, is looking forward to the new relationship;

"Adamson produce the most highly regarded new line array on the market, so this isn't so much a sales project as an exercise in managing demand," stated Johnson. "Enquiries are coming in fast. It's great to be working with a company like Adamson, all the indications are that this stunning system is going to set a new industry standard."

Sennheiser UK's Director of Marketing John Steven underlines that the agreement with Adamson was entered into after careful deliberation: "We've had a very serious look at the products and the company and it's clear that there's innovation, quality and a professional commitment to customer support. That combination is essential, particularly when you're working at the top end of the market. Given the remarkable sound quality the system is able to produce, we fully expect to start seeing the Adamson Y-axis series on some very high profile events in the coming months."

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